Marketing Essay Example | Topics and Well Written Essays - 500 words - 3

Marketing - Essay Example Disney, being an international corporation, has the advantage of global exposure and its strength therefore is its vast experience. This experience is the key to success against small competitors who do not have the experience to match Disney in business. There are related opportunities too when it comes to Disney due to its long-standing relationship with a myriad of companies across the globe. Disney is therefore able to capitalize on new contracts, tenders and jobs without having to put in as much effort as any other competitor might put in. The bottom line here is that Disney has several strengths that have developed with time and have become a source of competitive advantage. The opportunities are the result of global strategic partnerships that the company has had over the past decades so that Disney has better opportunities than its competitors – always. The political issues are that how stable is the political government with the business and whether the government pol icy will either cause any changes in the tax payment. The environmental functions are regarding the surroundings and other things which compete in the business in the surroundings. The atmosphere is also covered in these issues.