The Role of Technology in Huxleys Brave New World Essay

Technology, which has brought mankind from the Stone Age to the 21st century, can also ruin the life of peoples. In the novel Brave New World, the author Aldous Huxley shows us what technology can do if we exercise it too much. From the novel we can see that humans can lose humanity if we rely on technology too much. In the novel, the author sets the world in the future where everything is being controlled by technology. This world seems to be a very perfectly working utopian society that does not have any disease, war, problems, crisis but it is also a sad society with no feelings, emotions or human characteristics. This is a very scary society because everything is being controlled even before someone is born, in test tube, where they†¦show more content†¦They didn’t sent them to school to learn new things rather provide shock. Therefore, technology is so harmful and so disturbing in this society that the people are not themselves. In this novel, we can see how technology can affect the person ever since they are in a test tube. Technology is used so excessively that they can determine how smart or intelligent you are going to be. This can make you the smartest person in the whole world or the not so smart person. As stated by Mr. Foster, â€Å"The Lower†¦Ã¢â‚¬ ¦..the oxygen† (11). He is trying to imply that even if you try to become smarter than you are you cannot do such deal because you were already destined to how smart you can be. It is predetermined and there is nothing you could do to stop it. The process is all done while you are still an embryo. The height, weight, size, color, and even their intelligence level is determined before they are born. One of the most usefulness of technology in this book is sleep teaching. This is a process where someone is exposed to certain information they are to know and they have to listen it for numerous hours so they could get it stuck in their head. When they wake up, its already in their head like they were so conditioned for it that they did not even have to put any effort to get it memorized. This is a pretty nice process but you might be only conditioned to stuff that the government think is going to be right for their benefit. They are not going to do anything that will cause aShow MoreRelatedAldous Huxley 51128 Words   |  5 PagesWhen Aldous Huxley wrote Brave New World in 1931, nobody imagined that his fairytale story would someday be a reality. It is almost scary to see how accurate Huxleys far-fetched fantasies came to be. When Huxley wrote about the conformity, drug use and sex and technology of the society, he was almost pinpoint exact to predicting todays societies. Unfor tunately, all of these things havent exactly changed our society today for the better. It is amazing to see how accurately Aldous HuxleyRead MoreThe Island Of Dr. Moreau, Wells And Aldous Huxley s Brave New World1492 Words   |  6 Pagesattempts to perfect every aspect of society. Technology without laws holds the danger to eliminate individuality and ultimately requires humans to assimilate to a new standard without error and within the bounds of scientific advancement. In H.G. Wells’ novel The Island of Dr. Moreau, Wells argues the influence technology has on human nature and the power it holds when conducted without law. Similarly, Aldous Huxley presents a dystopia in his novel Brave New World, which is intended to be conceived as paradiseRead MoreThe Potential Effects of Developing Technology Essay1282 Words   |  6 PagesTechnology is a tool created by the human race to enhance its ability to learn and grow as a collective group. Humans taper these tools, created through technological process, to their uniquely specific needs. Technology, when used in a morally sound way, can have immense benefits that help a culture grow and develop effectively as demonstrated by the society in Aldous Huxley’s novel Brave New World; however technology can be a double edged sword in the sense that it has the power to destroy asRead MoreEssay about Brave New World: The Destruction of Family1492 Words   |  6 PagesAs in Brave New World, Aldous Huxley illustrates the destruction of the idea of family in this ’perfect world‘. People in the world today have the ability to express love and obtain a family. Huxley explores the futuristic outlook on a world (in many ways similar to ours) that would not allow such humanistic traits. Science is so called the ’father of progress’ and yet the development of Fordism and the evolution of artificial fertilization deteriorates the social value of science. Brave New WorldRead MoreBlade Runner and New Brave Worlds Perspectives on Humanity Essay1297 Words   |  6 PagesBlade Runner and New Brave Worlds Perspectives on Humanity Ridley Scott’s film â€Å"Blade Runner: Director’s Cut† and Aldous Huxley’s novel â€Å"Brave New World† explore the concept of ‘In The Wild’ by focusing on the natural world and its rhythms falling victim to unbridled scientific development. They present a wedge that is divorcing manRead MoreHuxleys Critique of Capitalism in Brave New World1233 Words   |  5 PagesIn his novel Brave New World, Aldous Huxley confronts the way in which mass production and capitalism serve to disempower the individual by cementing a self-reinforcing system of consumption and production wherein the individual is reduced to his or her utilitarian function. Although the novel touches on a number of ways in which the individual is disempowered and commodified in contemporary society, from pacifying drugs to an overreliance on technology, Huxleys critique of capitalism remains theRead MoreBrave New World Discussion Questions1321 Words   |  6 PagesBrave New World Discussion Questions Question 1: Each novel immerses us, instantly, into a world that simultaneously is foreign and familiar. Establish the characteristics of the society that the author creates and analyze the intricacies (complexities) of the society being presented. In what ways is it like and unlike our own society? In Aldous Huxley’s science fiction novel Brave New World, a distinct society is illustrated. The author depicts a civilization that is specifically based on severalRead MoreBrave New World Vs. Today Essay717 Words   |  3 Pages Close your eyes and imagine a world free of war, suffering and pain; an environment that provides all the necessary luxuries to maintain eternal happiness; one that is stable, friendly, peaceful and enjoyable. In this world, every inconvenience known to man is rid of. We are no longer affected by disease, aging, heartbreak, depression or loneliness; conformity is at hand and stability is achieved. Now envision a world where there is no love, families do not exist, humans are no longerRead MoreThe New World And Fahrenheit 451 Essay864 Words   |  4 Pagesanything.† The formation of an individual’s beliefs, sense of belonging, and sense of community all stem from the realization of self identification. Brave New World and Fahrenheit 451 both depict a futuristic society where self identification is either being stripped from citizens or has been completely eradicated altogether. The rise of technology in both societies has usurped the importance of knowledge and personal experiences in regards to personal identity formation. This war on self identityRead MoreA Brave New Word by Aldous Huxley634 Words   |  3 PagesIn Aldous Huxley’s â€Å"Brave New World†, the idea that a utopian society cannot exist without constant consumption is constantly juxtaposed. This reliance on consumption was created by weaning out the concepts of nature, religion, and self. The people of the â€Å"Brave New World† have no choice but to consume if they want to have any form of contentment with their lives. However, there is one character who is not content with consumption to see that the concept of consumption and utopia cannot go hand

Essay on Better Technology Means Better Education - 834 Words

Better Technology Means Better Education In recent years computers have opened many new opportunities for students and teachers. Technology has advanced past books and black boards. There are more and more computers going into schools everyday. With the world changing into a computer world teaching how do to use technology is necessary. With the new tools that teachers use learning for students is not only more interesting but, more fun. The Internet has helped education leaps and bounds. With the Internet we are able to take classes online from hundreds of miles away while still feeling like you are in the classroom. Distance learning is very accessible in this day and age. With the distance learning older people who have to†¦show more content†¦From K-12 there is something that can be expressed and or learned. GIS is only one of the many educational programs out there that make education fun. By using the new technology teachers are able to express there lesson plans in new and innovative ways. The Internet has vastly improved education. All of the information you would ever want to know is on the Internet. Research is not only easier but it is better. By searching the web one may find numbers of different pages with the information that you are looking for. You can find sources and articles that would be impossible to find without. Without the Internet all of the research one could gather would be what ever was in the library. Now you can access many libraries in the United States by just a click of a button. All of the books in the world on your finger tips. When I was at the University of Toledo I used Ohio Link [2] to get a book for a research paper. Without the use of the Internet the only way to get that book would be to buy it. The Internet also provides email. Email is very helpful for educational reasons. It is a great way to get a hold of a professor or a fellow classmate. Sometimes it is impossible to go and talk to your teacher but with email you ca n stay in touch without trying hard at all. The Internet has improved the quality of our education forever. Technology has improved in the form of communication for learning also. Now there are college classes that one may takeShow MoreRelatedBenefits of Wireless Devices in the High School Classroom Essay951 Words   |  4 Pagesthe vast majority of high schools across the Nation, and the use of this technology is necessary for not only the high school student’s success in college, but is also needed for the betterment of America’s current economic and unemployment issues. America is not turning out highly educated individuals as in the past, and it is hurting the Nation as a whole. While some would say that the use of mobile technology in the classroom would only be a distraction, the benefits greatly outweighRead MoreThe Human Development Index Is a Better Measure of Economic Performance Than GDP Per Capita624 Words   |  3 PagesI will advance the thesis that the Human Development Index (HDI) is a better measure of economic performance than the Gross Domestic Product (GDP) per capita. By saying that the HDI is a better system to measure economic performance, I mean that because the HDI highlights the trend between longevity, education and economic growth, it calculates a better analysis of an economy (Costa, Steckel 1997, p. 71). In contrast, the GDP per capita only accounts for the gross domestic product without payingRead MoreWhy Is Education Valuable?750 Words   |  3 PagesWhy is Education Valuable? Why is education important in human life? Education has its individual place in human life. Education is important for all human beings to become better human being. Education benefits, human grow their routes. Lacking education, a human cannot do plentiful in their life. It offers skills that benefit in daily life. A human learns something every day out of life. Every day brings a new lesson to learn. We all know a human start learning since they re born. Education is theRead MoreImpact Of Technology On Our Daily Lives1505 Words   |  7 PagesTechnology in Education No one can deny the effects that technology has on our daily lives. We might disagree weather or not technology impacts education in a positive or a negative way, but we should agree that technology is everywhere, in our homes, hospitals, schools, companies and institutes. According to Ken Funk (1999), â€Å"The word technology comes from two Greek words, transliterated techne and logos. Techne means art, skill, craft, or the way, manner, or means by which a thing is gained. LogosRead MoreNegative Impacts Of The Industrial Revolution933 Words   |  4 PagesDo you think the Industrial Revolution made life better or worse? The Industrial Revolution had several types of impacts on people, from running a family to the ground, with no money left even for food, to making some people richer than ever before. The Revolution made people’s life much better. Some positive impacts include, making the government more money, the better education, technology advancement, and society uplifting as a whole. Some people may beg to differ, but the Industrial RevolutionRead MoreHow Technology Can Play Improving Education Systems862 Words   |  4 PagesTechnology, as we all know, is helping and improving many disciplines of life. Technology, in Britannica Encyclopedia, is defined as the application of scientific knowledge to the practical aims of human life (Britannica, 2009).  Using technology in education for the purpose of better understanding is a positive step taken by most of the schools, colleges and universities all around the world. Technology can play vital role in improving education systems. You ca n see electronic gadgets and computersRead MoreAn Officers’ Job Is Not All Guns And Glory Like It Is Perceived1575 Words   |  7 Pagesfor them. One officer came in with a bunch of tech gear worth thousand of dollars. She explained to us that she spent most of her time in front of a computer catching criminals online. Even though the roles of an officer can be different it does not mean that being an officer is not a dangerous job. Being an officer especially now is one of the most dangerous jobs to have. It would make sense to have the best out in the field. An officer’s job is to protect and to serve the community and keep the environmentRead MoreThe Internet Has Improved Education1329 Words   |  6 PagesThe internet has improved education because of its immediate access to an abundance of information. According to State Univeristy in the article, †Technology in Education - School† states, â€Å"Students once relied upon local and school libraries a nd their printed reference materials to research topics. Now, however, computer technologies provide access to digital versions of these references–and to libraries worldwide. Encyclopedias on CD-ROMs provide information, digital images, video, and audio, andRead MoreThe Philosophy And Mission At The University Of Phoenix903 Words   |  4 Pagesorganizations in modern society, including education, food, clothing and many more. As Ritzer puts it, the principle of McDonalization will become dominate more and more sectors of American society as well as the rest of the world. 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Basic Concept of International Development Free Essays

International development or global development is a concept that lacks a universally accepted definition, but it is most used in a holistic and multi-disciplinary context of human development – the development of livelihoods and greater quality of life for humans. It therefore encompasses foreign aid, governance, healthcare, education, gender equality, disaster preparedness, infrastructure, economics, human rights, environment and issues associated with these. International development is related to the concept of international aid, but is distinct from, though conceptually related to, disaster relief and humanitarian aid. We will write a custom essay sample on Basic Concept of International Development or any similar topic only for you Order Now While these two forms of international support seek to alleviate some of the problems associated with a lack of development, they are most often short term fixes – they are not necessarily long-term solutions. International development, on the other hand, seeks to implement long-term solutions to problems by helping developing countries create the necessary capacity needed to provide such sustainable solutions to their problems. A truly sustainable development project is one whichwill be able to carry on indefinitely with no further international involvement or support, whether it is financial or otherwise. |International development projects may consist of a single, transformative project to address a specific problem or a series of projects | |targeted at several aspects of society. will be able to carry on indefinitely with no further international involvement or support, whether it is financial or otherwise. International development projects may consist of a single, transformative project to address a specific problem or a series of projects | |targeted at several aspects of society. will be able to carry on indefinitely with no further international involvement or support, whether it is financial or otherwise. |International development projects may consist of a single, transformative project to address a specific problem or a series of projects | |targeted at several aspects of society. How to cite Basic Concept of International Development, Papers

Business Strategy of McDonald-Free-Samples-Myassignmenthelp.com

Question: Evaluate the performance of their current (or past) strategy by identifying their vision, mission, values, objectives and strategy. Examine the external and internal fit. Assess potential impact of external and internal fit on performance against their objectives. Recommend changes to improve their performance. Answer: Introduction McDonalds strategies are developed on the basis of gaining competitive advantage in the international fast food industry. McDonalds is known as the biggest fast food restaurant chain in the international fast food industry. In order to maintain its acquired position in the target market, organization has adopted intensive growth strategies. These strategies are also useful in the development of business and expansion in the global market (McDonalds, 2018). Strategic objectives of McDonalds dictate their operational activities which are directly linked with enhancing organizational performance in the target market along with meeting with the dynamic needs of its target and potential audience. In this report, McDonalds current strategies will be discussed along with their mission, vision and objectives. Apart from this, their strategies will also be compared with their primary competitors i.e. KFC and Hungry Jack. Further, report will focus over the evaluation of external and internal environmental forces impact over the McDonalds performance and over their strategies. The last part will discuss the strategies through which the organization could improvise its performance in order to gain desired goals and objectives. Current Strategies McDonalds have adopted generic and intensive strategies for accomplishing their tasks and for developing an effective position in the international fast food industry. McDonalds is engaged in continuous improvement process in relation with improving their policies and the strategies to meet up with the market trends and customer requirements (Aaker, 2010). Generic strategy McDonalds generic strategy relates with the cost leadership strategy. This strategy is one of the effective models of Porters model. Under this strategy, prices of the final products are reduced by reducing the profit margins or by minimising the cost of production. In relevance to this, McDonalds delivers their products and services at cheaper rates as compared to its primary competitors i.e. KFC and Hungry Jack. Though, McDonalds also uses product differentiation as supportive of alterative generic strategy. This strategy is useful for making one companys products distinct from its primary competitors. Apart from this, product differentiation strategy is effective enough to enhance organizational performance along with gaining competitive advantage in the target market. For example: McDonalds McPuff, McVeggie, etc. are its unique products and with this, organization has developed its unique image in the competitive business environment. Vertical integration is another generic adopt ed by McDonalds to strengthen its strategies and this strategy is linked with the cost-leadership generic strategy (Akaka, Vargo Lusch, 2013). Intensive strategy Intensive strategy adopted by McDonalds is also known as intensive growth strategy. Following are certain crucial growth strategies which makes McDonalds biggest fast food restaurant in international market: Market Penetration: This is the primary strategy of intensive growth strategies utilised by McDonalds. With the help of this strategy, organization increases its customer base in the existing market by launching new and innovative products for other customer segments. The primary objective of adaptation of this strategy is global expansion. McDonalds generic strategy supports this growth strategy because low costs and low prices sanction the firm to easily penetrate markets. Market development: When McDonalds entered the fast food industry initially, market development was their primary strategy in terms of intensive growth strategy. But now things have been changed because now McDonalds is present is every part of the globe except Mongolia, some parts of Middle East, west Asia, and African Countries and now market development is used as the secondary strategy in terms of intensive growth strategy. The main motive of this intensive growth strategy is to establish organizational image in the new locations such as expansion of McDonalds in African and West Asian countries (Angeloska-Dichovska Mirchevska, 2017). Product Development: This strategy has been used by McDonalds to support their intensive growth strategies. In order to execute this strategy, McDonalds needs to produce new and innovative products time to time such as McCaf. This strategy is also used as the defensive strategy so as to maintain the acquired position in the market as well as to uplift its position in the same market by producing unique and innovative products (Armstrong, et. al., 2015). McDonalds Vision, mission, values and objectives McDonald's Brand vision is "To be the best quick service restaurant experience". In relation to being the best means providing high quality, service, cleanliness, and value, so that every customer in every restaurant smiles. Apart from the vision, organization mission is "Is to be our customer's first choice, when it comes to, top quality products, outstanding service / cleanness and great value for money " (McDonalds, 2018). MacDonalds objective list includes serving delicious and qualitative food items quickly so that customer could experience friendly environment. Apart from this, organization has also expanded and diversified their product offering in relevance with targeting new customers. For this, they have concentrated over producing healthy food items such as healthy burger in the name of McVeggie. Customisation has also been adopted by the organization so that consumers could consume what they prefer to. Their all new range in breakfast is another attractive option for their target audience which has helped the organization to gain success and growth related objectives (Oana-Luminia, Eugenia Camelia, 2011). Values of the organization also relates with the customers satisfaction and their choices. As customers are crucial factor for the organization to attain success and growth, thus, it is essential for them to fulfil their needs by providing quality along with their choices (Cornelissen Cornelissen, 2017). These strategies, goals and aims of the McDonalds differs it from its competitors i.e. KFC and Hungry Jack. Whereas KFC and Hungry Jack fulfils its target audiences needs but the prices of their products are quite high as compared with the McDonalds (Czepiel Kerin, 2012). External Fit External fit is the alignment between external environmental conditions with the organizational strategies and practices. McDonalds HR strategies are designed in such a manner so that external environmental conditions could not affect organizational performance and making strategies of an organization as external conditions is known as external fit. External fit for McDonalds are quite similar with other companies of fast food industry. Using qualitative raw materials, consideration of consumers choices, preferences and needs, other external factors are adopted by McDonalds to make their strategies effective and efficient to gain positive outcomes. Though, McDonalds strategies and policies make him stand separate from its primary competitors because they have adopted cost leadership strategy and this is the major reason for them to enhance their customer base (Fischer, et. al., 2011). Internal Fit Whole industrys value chain and internal approaches matches with each other because all are key players of the international fast food industry. Whereas, McDonalds has adopted quality assurance with customisation option in their product range to stand out from the competition as well as to make a separate position in the target market. This has also helped the organization to develop appropriate image in the customers mind-set. Apart from this, organizational approaches towards its suppliers and distributors are also unique from KFC and Hungry Jack. McDonalds pays faster as per their competitors to its suppliers which have helped them to develop appropriate relations with the suppliers. Organizational internal communication system and approach to analyse customer feedbacks are another crucial factor through which organization proves that they are the deserving candidate for being on the top on the international fast food industry. As per this approach, customers feedbacks and complai nts are taken seriously and quick resolutions are also being provided to them in order to maintain effective customer relationship (Greer Ferguson, 2011). Porters five forces McDonalds have acquired the position of global leader in terms of international fast food industry. With the help of Porters five forces analysis, organization will be able to determine its market image and position as compared to its competitors. With the help of outcomes, organization will be able to determine the lope holes available in their strategies and quick steps could be taken in relevance with resolving them as soon as possible so that organizational performance could not be impacted (Gregor Hevner, 2013). Industry Rivalry Due to saturation of the fast food market, McDonalds faces aggressive competition from KFC and Hungry Jack. With the help of this force, organization could determine how its competitors are affecting organizational performance and image in the marketplace. The major factors due to which McDonalds needs to face intense industry rivalry are: Large number of firms in fast food industry (Helms Nixon, 2010). Aggressive competitive strategies used by them Low switching costs Bargaining power of buyers In order to gain success and growth in the fast food industry, it is necessary to address the buyers needs and their barging power. This is because large number of firms is available in the markets who are dealing in almost same type of products. Following are the elements through which buyers have strong bargaining power: Low switching costs Large number of firms in the market Huge substitutes (Johnston Bate, 2013). Suppliers power Large number of suppliers High overall supply Suppliers have a huge involvement in the success and growth of a business. In relation with McDonalds scenario, suppliers bargaining power does not much affect organizational performance because they purchase only raw materials from suppliers, rest secret formulas are their only through which they produce delicious and qualitative fast food items (Dobbs, 2014). Threat of substitutes Substitutes have a great impact over organizational performance and this is due to large number of firms involved in the fast food industry. High substitute availability and low switching costs are certain factors involved in the threat of substitutes for McDonalds (Rothaermel, 2015). Threat of new entrants New entrants in this industry would impact over the organizational market share. This is because, every new organization will offer diversified products at low rates for setting up their position in the market which will create negative impact over the existing companies. In order to avoid this type of issues, organization needs to adopt certain strategies through which their acquired position does not get affected. PESTLE analysis Political: International trade agreements, taxation policies, changes in the regulations by the government, etc. factors should be considered while developing strategies because organization is engaged in the international market, thus, consideration of all governmental rules and regulations is necessary (Kim Hyun, 2011). Economic: Economic factors such as inflation rate, economic growth, purchasing power of consumers, etc. Impact of these factors over organizational performance is huge, thus, it is required to be considered before developing or modifying current business strategies of the organization Social: Social factors such as customers demand, tastes, preferences, etc. carries huge weightage in fast food industries. Thus, McDonalds needs to consider these aspects in order to develop appropriate relationships with the customers along with gaining desired goals and objectives. Technological: Moderate technological developments, business automation are several aspects related with the technological factor which needs to be adopted by the organization so that the desired goals could be attained (Chemat Khan, 2011). Environmental: McDonalds needs to contribute their earning towards environmental programs, adaptation of sustainable business strategies and over protection of environmental conditions. This will create better image of the organization in front of the society as well as the chances for sustainable growth and development will increases for the organization (Mohammed, Rashid Tahir, 2014). Legal: Legal factors such as legal considerations in relation with the labour employment, minimum wage law, health regulations, and animal welfare regulations must be considered so that appropriate strategies could be developed. This will help the organization to develop its effective image in the target market along with avoiding various types of glitches which could arise due to non-fulfilment of the above discussed external environmental factors (Johnston Bate, 2013). Comparison between KFC, McDonalds and Hungry Jack All of these are prominent fast food chains valued by various parts of the globe. Every outlet has their own speciality i.e. if one will search for burgers, he will prefer McDonalds over all available options whereas in case of fried chicken and related products, one will choose KFC instead of choosing any other option. Whereas Hungry Jack is also giving strong competition to McDonalds by providing similar types of burgers and other fast food items to its target audience. Hungry Jacks and McDonalds target audiences are quite similar because their product and service offerings quite match with each other (Habib, Abu Dardak Zakaria, 2011). Recommendation It has been recommended the McDonalds to improve their strategies and expansion in their product offerings. The major reason behind this is the similar product offering by Hungry Jack. Following are certain recommendations through which organization could improve its performance: Service differentiation: With the help of service differentiation strategy, organization will be able to provide superior services to its target customers. This will help the organization to make a distinct position in the target market along with making better customer relations (Helms Nixon, 2010). Personnel differentiation: In order to deliver high quality services to the target audience, well-trained and qualified staff members are also required. Hence, investment in training and development program is necessary for attaining its desired goals (Mohammed, Rashid Tahir, 2014). Conclusion From the aforesaid information, it can be concluded that McDonalds business strategies are effective enough through which desired objectives and the goals could be attained. In relevance with the performance, evaluation of their current strategies has been done in this report. McDonalds is situated in almost all parts of the globe except in some of the African, West Asia and Middle Eastern countries. IN order to expand their business in those parts, product development and certain other generic and intensive growth strategies have been discussed in this report. External and internal fit, porters five forces and the PESTLE analysis has also been evaluated so that the organizational policies and standards could be made up as per the external environmental factors. References Aaker, D., 2010, Marketing Challenges In The Next Decade,Journal Of Brand Management,Vol. 17 (5), Pp. 315. Akaka, M. A., Vargo, S. L., Lusch, R. F., 2013, The Complexity Of Context: A Service Ecosystems Approach For International Marketing,Journal Of Marketing Research,21(4), 1-20. Angeloska-Dichovska, M., Mirchevska, T. P., 2017, Challenges Of The Company In The New Economy And Development Of E-Business Strategy,Strategic Management,22(2), 27-35. Armstrong, G., Kotler, P., Harker, M. And Brennan, R., 2015,Marketing: An Introduction. Pearson Education. Chemat, F. and Khan, M.K., 2011. Applications of ultrasound in food technology: processing, preservation and extraction.Ultrasonics sonochemistry,18(4), pp.813-835. Cornelissen, J., Cornelissen, J. P., 2017,Corporate Communication: A Guide To Theory And Practice, Sage. Czepiel, J. A., Kerin, R. A., 2012, Competitor Analysis.Venkatesh Shankar And Gregory S. Carpenter, Handbook Of Marketing Strategy, Edward Elgar, Pp. 41-57. Dobbs, E. M., 2014. Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), pp.32-45. Fischer, M., Albers, S., Wagner, N., Frie, M., 2011, Practice Prize WinnerDynamic Marketing Budget Allocation Across Countries, Products, And Marketing Activities,Marketing Science,Vol. 30 (4), Pp. 568-585. Greer, C. F., Ferguson, D. A., 2011, Using Twitter For Promotion And Branding: A Content Analysis Of Local Television Twitter Sites,Journal of Broadcasting Electronic Media,Vol. 55 (2), Pp. 198-214. Gregor, S., Hevner, A. R., 2013, Positioning and Presenting Design Science Research For Maximum Impact,Mis Quarterly,Vol. 37 (2), Pp. 337-355. Habib, F.Q., Abu Dardak, R. and Zakaria, S., 2011. Consumers preference and consumption towards fast food: Evidences from Malaysia.Business Management Quaterly Review,2(1), pp.14-27. Helms, M. M., Nixon, J., 2010, Exploring Swot AnalysisWhere Are We Now? A Review of Academic Research From The Last Decade,Journal of Strategy And Management,Vol. 3 (3), Pp. 215-251. Johnston, R. E., Bate, J. D., 2013,The Power Of Strategy Innovation: A New Way Of Linking Creativity And Strategic Planning To Discover Great Business Opportunities, Amacom Div American Mgmt Assn. McDonalds, 2018. About Us [Online]. Accessed from: https://www.mcdonalds.com/. Oana-Luminia, V., Eugenia, A. and Camelia, C., 2011. Business Strategy of Multinational Corporations Representative for Food Services-McDonald's.Ovidius University Annals, Economic Sciences Series,11(1), pp.2308-2310. Rothaermel, F.T., 2015.Strategic management. McGraw-Hill Education.